Team

The people behind the work

Four professionals, one per service, and a network of specialists who join only when needed. The person who presents the plan is the one who delivers it.

The principle

Whoever presents the plan is whoever runs it.

One nameEach service has one person who answers for it. You do not pass from one account manager to another and you never start over when someone changes.

Years of experienceWe worked together for years on clients from all over the world. We know how good work is done and what to remove to do it better.

The people

One per service. You talk to them.

Four professionals, each owning one service from start to finish.

Gabriel Sandru, Media Buyer
Advertising

Gabriel Sandru

Media Buyer

Four years of experience on budgets across three markets. Before that, founder of a startup and a non-profit in California, with a micro exit in London.

  • Media strategy
  • Market analysis
  • Media plan
  • Media buying
  • Online campaigns
  • TV e streaming
  • Radio, outdoor, print
  • Images and video
  • Tracking
  • Reporting and optimisation

4+years of experience

Talk to Gabriel
The service: Advertising
Manuel Fusco, Growth Consultant
Growth & Finance

Manuel Fusco

Growth Consultant

Four years of experience, now at EY, one of the Big Four, as a consultant to large international companies. He brings the same method to growing companies.

  • Business plans
  • Financial models
  • Company valuations
  • Budget and forecast
  • Management control
  • Financial statement analysis
  • Processes
  • Fundraising support

4+years of experience

Talk to Manuel
The service: Growth & Finance
Simone Andreotti, Website Developer
Website development

Simone Andreotti

Website Developer

Custom sites, shops, apps and internal tools, from the first sketch to going live. After launch he is the one who looks after the site.

  • Custom websites
  • E-commerce
  • Web and mobile apps
  • Internal tools
  • Integrations
  • UX/UI design
  • Hosting and security
  • Care and evolution

4+years of experience

Talk to Simone
The service: Website development
Fabio Lazzerini, SEO Consultant & Tech Data Analyst
SEO & GEO

Fabio Lazzerini

SEO Consultant & Tech Data Analyst

Sixteen years of experience in SEO and data: technical, content, measurement. Today he also works to get brands cited in AI answers.

  • SEO audit
  • Technical SEO
  • Content
  • Links and digital PR
  • Local and international SEO
  • GEO: AI search
  • Data analysis
  • Reporting

16+years of experience

Talk to Fabio
The service: SEO & GEO

Together

When a project needs two of us.

One leads and answers for the result, the others join for their part. Always one agreement.

ExperienceYears of experience
Years of experience, together28+
Fabio16+
Gabriel4+
Manuel4+
Simone4+
Who joins which projectExamples
ProjectADVFINWEBSEO
New online shop
Launch in a new market
A site that brings no customers
Business plan for investors

LeadsSupports

The network

Specialists, only when needed.

Professionals we have worked with for years. They join a project only when needed, coordinated by the service owner: your contact does not change.

Photo and video

Product shoots and campaign content.

On call

Copywriting

Site and campaign copy in each market’s language.

On call

Mobile development

iOS and Android apps when a project needs them.

On call

Design and motion

Identity, illustration and animation for the brand.

On call

Questions

Questions we get

What people ask about the team.

Ask us something else

Are you Hardscale employees?

No. We are independent professionals working together under one name, with a shared method and contract.

Who do I talk to if I need two services?

With both. One leads the project and answers for it, the other handles their part. No middlemen between you.

Which languages do you work in?

In all of them. We make campaigns, sites and content in the language of each market, with native speakers when needed.

Who are the network specialists?

Photographers, copywriters, mobile developers and designers we have worked with for years. They join only when a project needs them.

Can I meet you before deciding?

Yes: a half-hour call with whoever would do the work, free and with no commitment.

Let's talk about your project